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Google leads ad race as IPL records higher inventory utilisation on TV.
New cross-platform framework tracks brand visibility across broadcast and streaming feeds
MUMBAI: The TV ratings saga in India has got a new twist, if Network18’s Storyboard18 is to be believed. According to an unconfirmed report filed with...
Mumbai: Ad volumes of real estate category on television rose by 68 per cent during January-May’22 over January-May’20, while the growth was 42 per cent more...
NEW DELHI: Covid2019 impacted nearly every genre on television apart from news. Unlike other genres, news channels saw a meteoric rise in viewership for a variety...
