Affluent households rise 76 per cent as spending shifts beyond metros
Kantar's Media Compass finds streaming pulling ahead of linear TV among the young, the urban and the upwardly mobile
Study of 250 campaigns finds culture-led creativity drives stronger impact.
Former Gameskraft marketer joins fintech platform to lead its next growth chapter
As IMD slashes its rainfall forecast, brands are splitting budgets between a thirsty rural market and a convenience-hungry urban one
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