Digital
TAM AdEx: Service sector leads digital ad impressions in Jan-Jun’24
Mumbai: According to the latest TAM AdEx India report for the period Jan-Jun’24, digital ad impressions witnessed a significant eight per cent rise compared to the same period in 2022. The growth was fueled by increased advertising activity across various sectors, with the services sector leading the charge, contributing 51 per cent of the total ad impressions.
Ecom-Other Services took the top spot among categories, claiming seven per cent of total impressions during the period. Notably, programmatic advertising emerged as the dominant transaction method, accounting for a whopping 88 per cent share of total impressions.
Facebook led the list of web publishers with 34 per cent of the ad impressions, while YouTube dominated the app category with 38 per cent. Display ads ruled digital advertising, representing 78 per cent of total ad impressions in the first half of 2024.
Among advertisers, Grammarly Inc topped the exclusive advertisers’ list on digital platforms, while brands like Amazon Online India and Hindustan Unilever were common across both TV and digital mediums. New entrants to the top categories included cellular phones, smart phones, and the auto sector, which saw a 47 per cent rise in impressions.
With over 98,600 exclusive digital advertisers and 1,850 common advertisers between TV and digital, the first half of 2024 shows the growing prominence of digital platforms in India’s advertising landscape.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
