The Mumbai production house bets on television talent, AI-assisted frames and mythology-led originals to stand out in India's crowded short-form drama race
MiQ study finds 45 per cent to spend more while 43 per cent discover brands through AI
Combined company to exceed $4 bn revenue and serve $300 bn in ad spend
Retail media spend jumps 31 per cent as over 2,000 brands advertise via ChatGPT
Combined quarterly advertising revenue tops $162 billion as AI and retail media reshape the global ad market
