The study finds online research shapes four times as many purchases as direct digital sales, while advisors remain crucial to closing deals
Brands must match creators to shopper needs, from product discovery and research to the final purchase
The deal brings Bollywood stars and digital creators together through live streaming, exclusive IIFA Week content and on-ground collaborations
A potential investment could ease Skydance's debt burden while giving Starlink a global content distribution deal
Monaco summit gathers nearly 2,000 global executives to map out future of broadcasting
