Godrej & Boyce Mfg Co led the category on TV, holding a 33 per cent share of ad volumes.
Digital ad impressions grew by eight per cent in the first half of 2024 compared to 2022.
Print ad space grew by five per cent in the first half of 2024 compared to 2023.
Radio ad volumes increased by three per cent in Jan-Jun'24 compared to Jan-Jun'23.
Jan-Jun'24 saw a minor three per cent drop in ad volumes on television over Jan-Jun'23.
