MAM
Sagar Kadam exits Sony Pictures Networks India after four-year digital run
Mumbai: Sagar Kadam has stepped down from Sony Pictures Networks India, closing a four-year chapter during which he played a central role in driving partnerships, growth and monetisation for the network’s digital business, SonyLIV.
Kadam joined Sony Pictures Networks India in 2021 as associate vp, partnerships, growth and monetisation, digital business. In the role, he led subscription revenue growth for SonyLIV, building distribution and alliance-led business models across telcos, banks, isps, connected devices, ecommerce platforms, fintechs, wallets, gifting and loyalty ecosystems.
In a note marking his exit, Kadam described the stint as one defined by learning, challenge and professional growth, thanking leaders, colleagues and partners for the trust and collaboration that shaped the journey.
With over 18 years in digital media and entertainment, Kadam has built a career spanning business development, revenue management, partnerships and content-led growth. Before Sony, he held senior roles at Zee Entertainment Enterprises, where he served as associate director, partnerships, growth and monetisation for ZEE5.
Earlier, he spent nearly nine years at Shemaroo Entertainment, rising through the ranks from business development manager to associate director. His career also includes stints at i-Free and Enable Mobile Technologies, giving him deep exposure to mobile content, alliances and early-stage digital ecosystems.
Kadam is an MBA in marketing and is known for building scalable businesses from the ground up, with a strong focus on partnerships-led growth.
As SonyLIV sharpens its next phase of expansion, Kadam moves on carrying both momentum and goodwill. Four years on, the chapter closes cleanly. The next one is clearly already loading.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
