New Tamil GEC blends global formats, marquee talent and everyday Tamil culture
Sony Pictures Networks India’s Akshay Agrawal on advertiser demand, festive ad spending and content-led brand integrations around its new family game show
Sony Pictures Networks India’s new non-fiction show also trends worldwide on X
The JioStar sports sales veteran, fresh off a Rs 240 crore-plus haul from cricket, rejoins the Sony family as group head
After a high-scoring stint at JioStar, the sports advertising hand returns to the Sony family with a decade-plus of experience turning brands, platforms and live sport...
