Ad Campaigns
Dream11 launches ‘Poora Fan Bano’ campaign
Mumbai: Fantasy sports platform – Dream11 has launched a new advertising campaign, ‘Poora Fan Bano’, ahead of the women’s cricket world cup 2024. The campaign encourages cricket fans to support the Indian women’s cricket team, emphasising that true fans of the sport support all versions of the game, regardless of who’s playing.
In a tongue-in-cheek series of ads, Rohit Sharma, the Indian men’s cricket team’s Captain, is seen along with Harmanpreet Kaur, captain of the Indian women’s cricket team, and star batters Smriti Mandhana and Jemimah Rodrigues. The ads humorously highlight how aadha (half) fans focus only on men’s cricket, while a true blue cricket (poora) fan also supports the women’s team. The fans in the campaign are played by digital content creators Aakash Gupta, Ravi Gupta & RJ Kisna, Rohit Sharma provides the clarion call for viewers to cheer for the Indian women’s team in the upcoming T20 World Cup.
Speaking about the campaign, Dream Sports & Dream11 CMO Vikrant Mudaliar said, “With Poora Fan Bano, we’re encouraging fans to embrace the full spectrum of Indian cricket. As the world’s premier fantasy sports platform, Dream11 is committed to growing multiple sports across men’s and women’s competitions. We strongly believe that the talent and dedication of both our men’s and women’s teams deserve equal support. We hope this campaign inspires cricket lovers nationwide to cheer for the Women’s Cricket Team, reinforcing our belief that sports truly is for everyone.”
Dream11 remains a key player in the cricket ecosystem, serving as a co-presenting sponsor on Star Sports and an associate sponsor on Disney+Hotstar for the T20 World Cup live broadcast.
Since 2023, Dream11 has been the Team India lead sponsor for both the women’s and men’s national cricket teams, maintaining a long-standing association with the BCCI.
The campaign film has been conceptualised and produced by Tilt Brand Solutions & Studio Q.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
