Gulf Oil launches Dream Beyond. Do Beyond to deepen B2B partnerships

MUMBAI: Gulf Oil Lubricants India Limited has unveiled a new brand campaign, Dream Beyond. Do Beyond, aimed at strengthening its relationships with industrial, infrastructure and OEM customers while reinforcing its position as a long-term business partner rather than just a lubricant supplier.

The campaign celebrates the collaborations and customer partnerships that have shaped Gulf’s journey in India, highlighting how technical expertise, tailored solutions and on-ground support help businesses pursue ambitious growth plans.

At the heart of the campaign is a new brand film that showcases Gulf’s involvement in some of India’s most demanding infrastructure and industrial projects, from highways, bridges and tunnels to mining operations and advanced mobility applications. The company says the initiative reflects its commitment to going beyond conventional supplier relationships and working closely with customers to solve complex operational challenges.

Commenting on the launch, Gulf Oil Lubricants India Limited chief marketing officer Aarthy Sridhar said, “What truly sets Gulf apart is our people. Their commitment to understanding customers, building trusted relationships and going the extra mile is what defines the Gulf experience. For decades, Gulf has been enabling journeys of growth and progress, creating meaningful impact through the ambitions it helps bring to life. Dream Beyond. Do Beyond is a celebration of these stories and the role of our teams in helping customers chase greater possibilities.”

The campaign arrives at a time when India’s manufacturing and infrastructure sectors are undergoing rapid expansion, creating demand for more specialised products, technical support and lifecycle solutions.

Gulf Oil Lubricants India Limited chief executive officer and managing director Ravi Chawla said, “At Gulf, our role goes far beyond contracts. We bring deep technical expertise and custom-built solutions that address the real, on-ground needs of our customers as partners and enablers. The inspiration behind Dream Beyond. Do Beyond comes from what we are witnessing across the country today: audacious businesses rewriting the rules, dreaming bigger and going global while retaining their India-first sensibilities.”

He added that the campaign reflects Gulf’s commitment to supporting everything from large-scale infrastructure projects to emerging opportunities in electric mobility and future-ready technologies.

The company also emphasised the changing nature of customer expectations in the industrial segment. Gulf Oil Lubricants India Limited chief commercial officer Abhijit Kulkarni said, “Our story today is no longer centred on products alone. It is about building end-to-end partnerships that combine innovative solutions, local market understanding, technical support and lifecycle expertise to deliver meaningful outcomes. We are focused on helping customers operate more efficiently, adapt more quickly and grow more sustainably.”

Conceptualised by Curativity and produced by GOBO Labs, the campaign film uses AI-assisted visual development techniques to recreate large-scale industrial environments, futuristic technologies and diverse Indian landscapes, giving the storytelling greater scale and visual depth.

The campaign also underscores Gulf’s broader transformation beyond lubricants. In recent years, the company has expanded its presence in the mobility ecosystem through investments in EV charging and software businesses, including Tirex Chargers, Indra Technologies and ElectreeFi.

Part of the Hinduja Group and Gulf Oil International, Gulf Oil Lubricants India serves customers across automotive and industrial segments through an extensive nationwide distribution network, exports to more than 25 countries and partnerships with over 50 OEMs and 1,000 industrial and infrastructure clients.

As India continues to build bigger, faster and smarter, Gulf’s latest campaign seeks to position the company not merely as a supplier, but as a partner helping businesses turn bold ambitions into tangible outcomes.