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Campaign highlights that nearly 75 per cent of girls gradually drop out of sport after puberty
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
New campaign spotlights comfort-led hygiene with a confident, candid tone
Cricketer to front Comfort Range as brand drives open dialogue on periods
A sweeping BBC-Collective Newsroom study finds women's participation doubled in six years, viewership is soaring, but stubborn stereotypes, safety fears threaten to derail the momentum
