Brands
Lux Toilet Soap is top brand in BARC week 26 ratings
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 June to 3 July 2020, respectively.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 26h week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser with 317861 insertions as compared to 292536 insertions in week 25, followed by Reckitt Benckiser which ranked second with 78007 insertions.
The following spot was acquired by Brooke Bond Lipton India Ltd with 47425 insertions.
Godrej Consumer Products and ITC Limited recorded 45498 and 39209 ad insertions respectively.
Wipro Ltd acquired the sixth spot with 24700 ad insertions on TV.
Other top brands in the pecking order were as follows: Ponds India, Amazon Online, Lakme, and at the last Procter & Gamble.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 26 | ||||
| 1 | HINDUSTAN LEVER LTD | 317861 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 78007 | ||
| 3 | BROOKE BOND LIPTON INDIA LTD | 47425 | ||
| 4 | GODREJ CONSUMER PRODUCTS LTD | 45498 | ||
| 5 | ITC LTD | 39209 | ||
| 6 | WIPRO LTD | 24700 | ||
| 7 | PONDS INDIA | 23382 | ||
| 8 | AMAZON ONLINE INDIA PVT LTD | 22284 | ||
| 9 | LAKME LEVER LTD | 19452 | ||
| 10 | PROCTER & GAMBLE HOME PRODUCTS | 19182 | ||
Top Brands: –
Lux Toilet Soaps became the top brand in BARC week 25 rankings as it recorded 24498 insertions on TV. It was followed by Horlicks (16423) and Wheel Active 2 in 1 (13877)
The fourth and fifth sport was acquired by Amazon. In and Surf Excel Easy Wash with 13768 and 13173 views, respectively.
Other top brands in the pecking order are as follows: Lifebuoy, Close up, Policy Bazaar, Pears, and Sunsilk.
In week 26, there was a drop of 4.05 per cent in the total number of insertions for advertisers whereas for brands it was down 6.1 per cent.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 26 | ||||
| 1 | LUX TOILET SOAP | 24498 | ||
| 2 | HORLICKS | 16423 | ||
| 3 | WHEEL ACTIVE 2 IN 1 | 13877 | ||
| 4 | AMAZON.IN | 13768 | ||
| 5 | SURF EXCEL EASY WASH | 13173 | ||
| 6 | LIFEBUOY TOILET SOAP | 12814 | ||
| 7 | CLOSE UP EVER FRESH | 12574 | ||
| 8 | POLICYBAZAAR.COM | 12004 | ||
| 9 | PEARS | 10840 | ||
| 10 | SUNSILK BLACK SHINE | 10633 | ||
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
