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New 2026 policy extends TRP freeze across genres pending fresh registration
Former ZEE5, Wavemaker and BARC executive joins to lead data-driven media strategy
India's television sector is splitting in two: news networks begging for data while a savvy entertainment giant snaps up the World Cup on the cheap
Broadcasters may get billing relief while TRP suspension enters another month.
India's audience measurement body is rewriting the rules on how television ratings are counted, and news channels are back in the frame
