The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
Falling FCT consumption and missing TRPs put broadcasters under pressure
India's Premier League reach has grown 2.4X in five years, Nielsen study finds
Omnicom Media India's strategic advisor departs, closing a career that built the country's audience measurement and media buying playbook from scratch
Court lifts stay on landing-page rule, paving way for BARC policy rollout
