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India's television sector is splitting in two: news networks begging for data while a savvy entertainment giant snaps up the World Cup on the cheap
Broadcasters may get billing relief while TRP suspension enters another month.
India's audience measurement body is rewriting the rules on how television ratings are counted, and news channels are back in the frame
New TV Ratings Policy 2026 removes default landing page viewership from ratings
Riteish Deshmukh-hosted reality hit reaches 7.7 million viewers this season
