Omnicom Media India's strategic advisor departs, closing a career that built the country's audience measurement and media buying playbook from scratch
Court lifts stay on landing-page rule, paving way for BARC policy rollout
New 2026 policy extends TRP freeze across genres pending fresh registration
Former ZEE5, Wavemaker and BARC executive joins to lead data-driven media strategy
India's television sector is splitting in two: news networks begging for data while a savvy entertainment giant snaps up the World Cup on the cheap
