TAM AdEx's Jan-Jul'26 numbers show television advertising in careful retreat, even as food, hygiene and a resurgent Reckitt Benckiser do the heavy lifting
KFC and Pizza Hut operator also reshuffles India and international leadership teams
Retail veteran to steer brand strategy and accelerate growth
FMCG veteran to drive growth in a market the company calls a top priority
Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
