Brands
Lux Toilet Soap is top brand in BARC week 26 ratings
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 June to 3 July 2020, respectively.
The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 26h week of 2020.
Top advertisers:
Hindustan Unilever continued to be the biggest advertiser with 317861 insertions as compared to 292536 insertions in week 25, followed by Reckitt Benckiser which ranked second with 78007 insertions.
The following spot was acquired by Brooke Bond Lipton India Ltd with 47425 insertions.
Godrej Consumer Products and ITC Limited recorded 45498 and 39209 ad insertions respectively.
Wipro Ltd acquired the sixth spot with 24700 ad insertions on TV.
Other top brands in the pecking order were as follows: Ponds India, Amazon Online, Lakme, and at the last Procter & Gamble.
| Rank | Advertiser | Insertions | ||
|---|---|---|---|---|
| Week 26 | ||||
| 1 | HINDUSTAN LEVER LTD | 317861 | ||
| 2 | RECKITT BENCKISER (INDIA) LTD | 78007 | ||
| 3 | BROOKE BOND LIPTON INDIA LTD | 47425 | ||
| 4 | GODREJ CONSUMER PRODUCTS LTD | 45498 | ||
| 5 | ITC LTD | 39209 | ||
| 6 | WIPRO LTD | 24700 | ||
| 7 | PONDS INDIA | 23382 | ||
| 8 | AMAZON ONLINE INDIA PVT LTD | 22284 | ||
| 9 | LAKME LEVER LTD | 19452 | ||
| 10 | PROCTER & GAMBLE HOME PRODUCTS | 19182 | ||
Top Brands: –
Lux Toilet Soaps became the top brand in BARC week 25 rankings as it recorded 24498 insertions on TV. It was followed by Horlicks (16423) and Wheel Active 2 in 1 (13877)
The fourth and fifth sport was acquired by Amazon. In and Surf Excel Easy Wash with 13768 and 13173 views, respectively.
Other top brands in the pecking order are as follows: Lifebuoy, Close up, Policy Bazaar, Pears, and Sunsilk.
In week 26, there was a drop of 4.05 per cent in the total number of insertions for advertisers whereas for brands it was down 6.1 per cent.
| Rank | Brands | Insertions | ||
|---|---|---|---|---|
| Week 26 | ||||
| 1 | LUX TOILET SOAP | 24498 | ||
| 2 | HORLICKS | 16423 | ||
| 3 | WHEEL ACTIVE 2 IN 1 | 13877 | ||
| 4 | AMAZON.IN | 13768 | ||
| 5 | SURF EXCEL EASY WASH | 13173 | ||
| 6 | LIFEBUOY TOILET SOAP | 12814 | ||
| 7 | CLOSE UP EVER FRESH | 12574 | ||
| 8 | POLICYBAZAAR.COM | 12004 | ||
| 9 | PEARS | 10840 | ||
| 10 | SUNSILK BLACK SHINE | 10633 | ||
Brands
Rentokil PCI acquires Pecopp to expand pest control footprint in India
Deal strengthens western reach and adds premium clients to portfolio
MUMBAI: Rentokil PCI has acquired Pecopp Pest Control Services Pvt Ltd, strengthening its presence in western India and expanding its customer base across premium segments.
The deal brings Pecopp’s client portfolio, workforce and operational assets into the Rentokil PCI network, combining local expertise with global capabilities. Mumbai-based Pecopp has built a strong reputation over the years, serving clients across professional services, luxury hospitality and entertainment sectors.
With the integration, Pecopp will gain access to Rentokil PCI’s global research, digital tools and service infrastructure, aimed at improving delivery standards and operational efficiency.
Rentokil PCI managing director David Lewis said the acquisition supports the company’s focus on advancing service quality and scaling tech-driven solutions in India.
Pecopp Pest Control Services Pvt Ltd managing director Siddharth Balwani added that the partnership will help enhance service offerings while retaining a personalised approach for existing customers.
The acquisition reflects a broader push by Rentokil PCI to deepen its market presence through targeted expansion and a stronger customer-first strategy.
