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MUMBAI: It is no secret that family is one of the strongest factors driving consumer decision making in India. The modern Indian household is no longer...
MUMBAI: In an era where artificial intelligence orchestrates our every click, the most valuable marketing insights remain decidedly human. Dentsu’s latest media trends report strips away...
MUMBAI:The influencer marketing game is worth $24bn, yet brands still struggle to find creators who actually suit them—and creators still struggle to get paid properly. Real...
MUMBAI: A fresh survey from the Internet Corporation for Assigned Names and Numbers (Icann) reveals that 52 per cent of marketing leaders see serious brand-boosting potential...
MUMBAI: With IPL 2025 underway, it’s worth examining why the combination of cricket and Indian cinema remains the most potent market entry and brand acceleration strategy...
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