The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
Ad volumes per match rise 39 per cent as India games attract 58 per cent more ads
TAM Sports finds CTV attracted 31 advertisers and 44 brands, outpacing Linear TV despite ad recovery during the tournament
New 2026 policy extends TRP freeze across genres pending fresh registration
Ministry reviews norm to widen competition in ratings
