iWorld
Streaming accounted for over one-third of US’s TV consumption in June: Nielsen
Mumbai: In June, streaming captured 33.7 per cent of total television consumption in the US, according to The Gauge, which is Nielsen’s monthly total TV and streaming snapshot. This is streaming’s largest share of TV usage to be measured by The Gauge since its inception in May 2021. Conversely, while viewership for broadcast and cable is traditionally lower during the summer months, June represented the smallest share yet for the formats, which totaled 22.4 per cent for broadcast and 35.1 per cent for cable.
Total time spent watching TV in June increased slightly (+two per cent) from May, bolstered by 8 per cent uptick in streaming volume over the same interval. Time spent streaming jumped by 23.5 per cent on a year-over-year basis, allowing the digital format to add six percentage points to its share of TV in 12 months.
This considerable increase in streaming had a similar effect on streaming platforms, four of which saw record-high viewing shares in June: Netflix, Amazon Prime Video, Disney+, and YouTube (including YouTubeTV). Viewers spent 16 per cent more time watching Netflix than the previous month, allowing Netflix to gain a full share point from May and capture 7.7 per cent of total TV viewing—the largest month-to-month growth for a streaming platform. Compared to June 2021, all reported streaming platforms in The Gauge have seen significant growth in viewing, led by Amazon Prime Video (+31.9 per cent), Disney+ (+22 per cent), and Netflix (+18.1 per cent).
While cable viewing in June fell two per cent from the previous month, the category lost 1.4 share points in TV usage over the same period. Cable continues to show some of the largest year-over-year shifts of any viewing category, dropping five percentage points and -11.9 per cent in viewing compared to June 2021.
Due to the conclusion of the traditional broadcast TV season, time spent watching broadcast was down 6.7 per cent in June compared to May, and the share of viewing declined 2.1 percentage points. While these declines are fairly typical for this time of year, broadcast viewing this month was down 3.9 per cent compared to June 2021, and a full share point lower.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
