Sports, dramas and Youtube drive viewing as streaming captures 47.6 per cent share.
NIVEA debuts cross screen format spanning TV, OTT and connected TV platforms.
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
Gajraj Rao and Pratibha Ranta star in new father-daughter story promoting gold as a smart investment.
Ahmedabad: India’s television audience is on track to touch nearly one billion viewers by 2029, cementing the medium’s role as a mass cultural and economic force...