iWorld
JioStar’s The Collective spotlights cross-screen measurement shift
Study finds TV drives 3–4X exclusive reach, boosts search conversions 15–25 per cent.
MUMBAI: Screens don’t just stack anymore, they score and advertisers are finally learning how to keep count. JioStar Entertainment has unveiled Episode 3 of The Collective, pushing the industry conversation beyond cross-screen reach to a sharper question, which platform actually delivers business outcomes? At the centre of the discussion is a deterministic, single-source attribution study by Worldpanel India, part of Kantar, in partnership with SYNC Media. Unlike traditional probabilistic models that rely on estimates, the study directly links ad exposure across TV, OTT and digital platforms to measurable actions such as search behaviour, website visits and transactions.
The findings underscore television’s continued heft in the media mix. Linear TV delivers 3–4X higher exclusive reach compared to user-generated content platforms, acting as the initial trigger in the consumer journey. Digital platforms, meanwhile, capture that momentum driving 15–25 per cent higher discovery and online search conversions.
The episode makes a broader case for integration over isolation. When TV and OTT exposures are combined, the impact spans the full funnel from discovery and intent to conversion suggesting that effectiveness lies less in platform rivalry and more in coordinated planning.
Featuring voices from across the ecosystem, including K Ramakrishnan of Worldpanel, Samir Sethi of Policybazaar, Pranay Rao of Sebamed India, Anita Kotwani of Zoo Media and Aditi Mishra of Lodestar UM, the conversation pivots towards a more accountable future for media measurement.
The shift is as much philosophical as it is technical. Deterministic attribution allows marketers to move from optimising duplication who saw the ad to optimising contribution what each screen actually delivered. It reframes media planning from a reach-first exercise to an outcome-led strategy grounded in evidence.
With this episode, The Collective signals a clear inflection point for the industry, fewer debates about platforms, more focus on performance. In a world of endless screens, what matters now is not just being seen but being measured where it counts.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
