Study finds TV drives 3–4X exclusive reach, boosts search conversions 15–25 per cent.
MUMBAI: When marketing finally stops guessing and starts proving, the numbers begin to talk back. Worldpanel India, part of Kantar, has partnered with SYNCMedia to launch...
MUMBAI: Looks like Parle still has India eating out of its hand. The biscuit-to-snack giant has once again topped the charts as the most chosen in-home...
MUMBAI: The Script Room, an independently owned, bespoke creative agency, founded by Ayyappan Raj & Rajesh Ramaswamy (Ramsam), onboards K. Ramakrishnan (Ramki), managing director – South...
Mumbai: Kantar has released the twelfth edition of its annual Brand Footprint India report. The report ranks the most chosen (in-home & out-of-home) FMCG brands based...