Study finds TV drives 3–4X exclusive reach, boosts search conversions 15–25 per cent.
MUMBAI: When marketing finally stops guessing and starts proving, the numbers begin to talk back. Worldpanel India, part of Kantar, has partnered with SYNCMedia to launch...
Rural share of super-premium FMCG jumps from 30 per cent in 2021 to 42 per cent in '25
