Brands
Unilever bags max at Zee Mindspace Awards
NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.
Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on 27 August at #ZEEMelt 2016 – India’s biggest festival for creativity and innovation in marketing and communications.
Speaking at the awards function, Zeel managing director & CEO Punit Goenka said: “ZEE Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”
Added ZEEL chief business officer Sunil Buch: “For any brand to get into the mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. ZEE Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the mindspace.”
“ZEE Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome,” expressed Nilesen managing director south Asia Prashant Singh. “After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”
ZEE Mindspace Awards 2016 was hosted by actor and television presenter, Gaurav Kapur and was attended by over 500 CMOs and stalwarts from the marketing and advertising industry. To arrive at the winners, ZEEL partnered with renowned market research company Nielsen, to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. While ‘top of mind recall’ was the primary criteria to arrive at the winning brands, factors like popularity, advocacy, desire and buzz were also a part of the structured research methodology. Nielsen had targeted a sample size of 12000+ audiences, covering key zones across the country.
Following is the complete list of winners of ZEE Mindspace Awards 2016 across the categories:
| Winners of Zee Mindspace Awards 2016 | |
|---|---|
| Category | BRAND |
| Air conditioner | LG |
| airlines | AIR INDIA |
| Banks | STATE BANK OF INDIA |
| BATHING SOAP | DOVE |
| BISCUITS | 50:50 |
| CEREALS/OATS | KELLOGG’S |
| CHOCOLATES | DAIRY MILK |
| COLD BEVERAGES (AERATED) | COCA-COLA |
| COLD BEVERAGES (NON-AERATED) | MAAZA |
| CONFECTIONARY (TOFFEE, GUM, MINT) | CADBURY CHOCLAIRS |
| DEODRANTS | FOGG |
| FABRIC CARE ITEMS (WASHING POWDER/SOAP/FABRIC SOFTENER) | SURF EXCEL |
| Face wash | HIMALAYA |
| FAST FOOD CHAINS | MCDONALID’S |
| FOUR WHEELER | MARUTI |
| HAIR COLOUR & DYES | GARNIER |
| HAIR OIL | PARACHUTE ADVANSED |
| LIFE INSURANCE | LIC |
| MOBILE SERVICE PROVIDERS | AIRTEL |
| MOBILE/SMART PHONES | SAMSUNG |
| MOISTURISER/BODY LOTION | VASELINE |
| MOSQUITO REPELLANTS/HOME INSECTICIDE | GOOD KNIGHT |
| NOODLES/PASTA | MAGGI |
| ONLINE SHOPPING | FLIPKART |
|
PACKAGED SAVOURY (CHIPS/EXTRUDED SNACKS, BHUJIYAS, NAMKEENS) |
LAYS |
|
PAINT |
ASIAN PAINTS |
|
REFRIEGERATORS |
LG |
| SHAMPOO & CONDITIONER | DOVE |
| SKIN CREAM | POND’S |
| TEA/COFFEE |
TATA TEA |
| TOOTHPASTE/TOOTHBRUSH | COLGATE |
| TV SETS | SONY |
|
TWO WHEELERS |
HONDA |
| TYRES | MRF |
| WASHING MACHINES | LG |
| WATER PURIFIERS | AQUAGUARD |
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
