With over $10 bn at stake, brands use packs, cans and bottles to win fans beyond sponsorship
'The Lost Voices' celebrates India's passionate fans with real supporter recordings
New coconut water-based drink targets India's fast-growing low and no-sugar segment
After eleven years advising brands from the outside, the company's new external communications chief is now building one from within
Consumers can scan packs to access details on 140 PLUS beverage ingredients.
