Brands
Unilever bags max at Zee Mindspace Awards
NEW DELHI: Leading content company, Zee Entertainment Enterprises Ltd (ZEEL) today announced the winners of the first edition of ZEE Mindspace Awards that aims at recognizing brands that have captured maximum mndSpace.
Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on 27 August at #ZEEMelt 2016 – India’s biggest festival for creativity and innovation in marketing and communications.
Speaking at the awards function, Zeel managing director & CEO Punit Goenka said: “ZEE Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”
Added ZEEL chief business officer Sunil Buch: “For any brand to get into the mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. ZEE Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the mindspace.”
“ZEE Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome,” expressed Nilesen managing director south Asia Prashant Singh. “After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”
ZEE Mindspace Awards 2016 was hosted by actor and television presenter, Gaurav Kapur and was attended by over 500 CMOs and stalwarts from the marketing and advertising industry. To arrive at the winners, ZEEL partnered with renowned market research company Nielsen, to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. While ‘top of mind recall’ was the primary criteria to arrive at the winning brands, factors like popularity, advocacy, desire and buzz were also a part of the structured research methodology. Nielsen had targeted a sample size of 12000+ audiences, covering key zones across the country.
Following is the complete list of winners of ZEE Mindspace Awards 2016 across the categories:
| Winners of Zee Mindspace Awards 2016 | |
|---|---|
| Category | BRAND |
| Air conditioner | LG |
| airlines | AIR INDIA |
| Banks | STATE BANK OF INDIA |
| BATHING SOAP | DOVE |
| BISCUITS | 50:50 |
| CEREALS/OATS | KELLOGG’S |
| CHOCOLATES | DAIRY MILK |
| COLD BEVERAGES (AERATED) | COCA-COLA |
| COLD BEVERAGES (NON-AERATED) | MAAZA |
| CONFECTIONARY (TOFFEE, GUM, MINT) | CADBURY CHOCLAIRS |
| DEODRANTS | FOGG |
| FABRIC CARE ITEMS (WASHING POWDER/SOAP/FABRIC SOFTENER) | SURF EXCEL |
| Face wash | HIMALAYA |
| FAST FOOD CHAINS | MCDONALID’S |
| FOUR WHEELER | MARUTI |
| HAIR COLOUR & DYES | GARNIER |
| HAIR OIL | PARACHUTE ADVANSED |
| LIFE INSURANCE | LIC |
| MOBILE SERVICE PROVIDERS | AIRTEL |
| MOBILE/SMART PHONES | SAMSUNG |
| MOISTURISER/BODY LOTION | VASELINE |
| MOSQUITO REPELLANTS/HOME INSECTICIDE | GOOD KNIGHT |
| NOODLES/PASTA | MAGGI |
| ONLINE SHOPPING | FLIPKART |
|
PACKAGED SAVOURY (CHIPS/EXTRUDED SNACKS, BHUJIYAS, NAMKEENS) |
LAYS |
|
PAINT |
ASIAN PAINTS |
|
REFRIEGERATORS |
LG |
| SHAMPOO & CONDITIONER | DOVE |
| SKIN CREAM | POND’S |
| TEA/COFFEE |
TATA TEA |
| TOOTHPASTE/TOOTHBRUSH | COLGATE |
| TV SETS | SONY |
|
TWO WHEELERS |
HONDA |
| TYRES | MRF |
| WASHING MACHINES | LG |
| WATER PURIFIERS | AQUAGUARD |
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
