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Strategic deal targets VFX, animation and gaming to scale global IP play.
New structure sharpens digital push as viewing habits fragment fast
Broadcaster secures nearly half of top 10 spots as fiction strategy pays off
New omnichannel format blends TV characters, storytelling and digital reach to boost engagement and affinity
MUMBAI: Zee TV has proved that good stories travel fast and ratings travel faster. The channel has hit a three-year high with a 14.7 per cent urban...
