In Q4, TV witnessed 26 per cent ad volume growth compared to Q1 of 2021.
There were more than 80 new advertisers during this period.
Lenovo was the top advertiser, according to TAM Media Research.
GEC genre topped preference list of personal care/hygiene players during 2020.
HUL headed the list of top advertisers in 2020, followed by Reckitt Benckiser India.
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