MUMBAI: If the airwaves could blush, 2025 would have them glowing, because advertisers clearly couldn’t keep their hands off the radio dial. Fresh data from TAM...
The saffron party outspent rivals across media while parties saved for a final fortnight
Print rallies, radio inches up, digital stumbles despite more advertisers
Excellent Publicity report shows TV up 27 per cent, radio 10 per cent, print 26 per cent.
Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
