Banks, insurers and lenders cut tv ads as digital jumps, LIC and Muthoot lead tv and Axis Bank tops online
Services leads with 45 per cent share as Instagram dominates publishers in 2025
MUMBAI: If the airwaves could blush, 2025 would have them glowing, because advertisers clearly couldn’t keep their hands off the radio dial. Fresh data from TAM...
The saffron party outspent rivals across media while parties saved for a final fortnight
Print rallies, radio inches up, digital stumbles despite more advertisers