Print rallies, radio inches up, digital stumbles despite more advertisers
Excellent Publicity report shows TV up 27 per cent, radio 10 per cent, print 26 per cent.
Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
The report explored ad trends during Maharashtra Assembly elections in Sep & Oct 2024.
The top 10 sectors together added 89 per cent share of ad volumes in Jul-Sep’23.
