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MUMBAI: For almost three decades, TV has remained the preferred choice for political parties to advertise during the poll seasons, given its mass outreach. However, despite...
MUMBAI: TAM Media Research – a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study...
MUMBAI: Recently released TAM Media Research AdEx data reveals that Samsung India Electronics was the top advertiser in the telecom products category on print, radio, and digital...
Highlights: • Food & Beverage Sector Advertising on TV witnessed 7% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan...
MUMBAI: Bharti Airtel has cut down its advertising on television and shifted allocations to other mediums in 2012, a year marked by slowdown and a difficult...
