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Mumbai: It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading...
Mumbai: Nielsen has announced the launch of Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show...
Mumbai: Nielsen has revealed the first iteration of Nielsen One – its single cross-platform measurement solution. The newest advancement ‘Nielsen One Alpha’ deduplicated ad measurement will...
Mumbai: Nielsen has announced the release of its enhanced identity system for digital ad ratings in 15 markets starting on 1 February 2022. This change enables more...
Mumbai: Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience...
