Mumbai: Nielsen has announced the release of its enhanced identity system for digital ad ratings in 15 markets starting on 1 February 2022. This change enables more...
Mumbai: Nielsen has announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future where audience...
Mumbai: It’s never been a better time to be a shopper, given today’s buy-anywhere retail environment. It’s raining deals at stores, on social media, and inside...
Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for third-party viewership data which, in...
New Delhi: Media and entertainment major ViacomCBS on Tuesday announced its partnership with software and data platform, VideoAmp for TV measurement data, possibly leading the way...
