Streaming gained 6 share points from 12 months ago, cable showed the largest YoY decline.
Tomar has had stints with market research and media agencies, like Kantar and Nielsen & Mindshare.
As digital fragmentation continues, marketers report data accuracy, measurement, ROI as concerns.
Americans watched close to 15 million years’ worth of streaming video content last year.
The video platform reached over 135 million users on connected TVs in the US in December 2021.
