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MUMBAI: US media research firm Nielsen is consolidating its initiatives involving digital television set top box data into a new service offering named Nielsen DigitalPlus. Nielsen...
MUMBAI: The total number of TV households in the US is expected grow 47 per cent from 111.4 million to 163.7 million by r 2050. Estimates...
MUMBAI: UK pubcaster the BBC says that its show Panorama has uncovered figures which show that an average of 5.8 million people a month visited online...
MUMBAI: US media research firm Nielsen Media Research and subsidiary NetRatings have launched their TV/Internet Fusion database. This product merges information from television and Internet panels...
MUMBAI: Nielsen Media Research and US media conglomerate News Corp have announced an eight-year agreement under which Nielsen will provide audience measurement services for 49 News...
