MUMBAI: Information and Broadcasting (I&B) Secretary Uday Kumar Varma has called for development of an indigenous television ratings system for the India broadcasting sector. During the...
MUMBAI: Media research company Nielsen has taken a look at annual moviegoer trends in the US as the awards season continues. According to Nielsen National Research...
MUMBAI: Marketers in US are likely to ramp up their ad spends on social media as consumers increasingly spend more time online compared to traditional media,...
MUMBAI: While smartphones have gone mainstream in many regions around the globe, adoption among emerging countries is still developing. According to new research from Nielsen, China...
MUMBAI: The global ad market saw healthy growth during the third quarter of 2012, according to US media research company Nielsen‘s quarterly Global AdView Pulse report....
