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Nielsen, DirecTV to test measurement of interactive viewing

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MUMBAI: US pay TV service provider DirecTV and researcgh firm Nielsen have entered into an agreement to test the development of information.

This will enable them to understand the daily viewing behaviors, trends and characteristics of customers who use DirecTV’s interactive television services.

In developing its new metrics for measuring interactive usage, Nielsen will use aggregated and anonymous clickstream data from a new television measurement panel of 300,000 DIRECTV interactive customers. Information from the test could lead to an enhanced consumer experience and the creation of more valuable interactive opportunities for advertisers.

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DirecTV adds that it respects the privacy of its customers. Unless customers provide consent through an opt-in process, DirecTV only provides viewing data on an aggregated and anonymous basis.

DirecTV Entertainment executive VP Eric Shanks says, “As the DirecTV interactive TV space continues to rapidly evolve, we need to develop a complete and accurate understanding of how our customers use these services. Through our test with Nielsen we hope to develop the usage information our programming and advertising partners need to take full advantage of our interactive platform and reach their target audiences in a truly unique way.”

The agreement is the first of its kind to be announced since the creation of Nielsen DigitalPlus, a new service created by Nielsen to help clients better understand information opportunities available through consumer interaction via digital set top boxes.

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Nielsen senior VP Scott L Brown says, “This agreement with DirecTV is an exciting new opportunity to gain valuable insight into how new technology is influencing the behavior of interactive satellite subscribers. The television industry is at the very beginning of understanding the uses and applications of expanding digital services. Nielsen is using our full resources to help clients create valuable new uses for their digital information.”

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GTPL Hathway posts FY26 revenue growth, Q4 slips into loss

Annual profit at Rs 5.88 crore; Q4 loss at Rs 5.90 crore

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MUMBAI: A strong year met a shaky finish as GTPL Hathway closed FY26 on a high note only to stumble at the final hurdle. The company’s latest financials reveal a tale of two timelines: steady annual growth alongside a fourth-quarter dip that nudged it into the red. GTPL Hathway Limited reported total income of Rs 2,472.46 crore for the year ended March 31, 2026, marking a clear rise from Rs 2,223.00 crore in FY25. Revenue from operations stood at Rs 2,450.78 crore, up from Rs 2,193.38 crore a year ago, signalling consistent traction in its core cable TV and broadband business.

Yet, beneath the annual growth narrative, the March quarter told a different story. The company posted a net loss of Rs 5.90 crore in Q4 FY26, a sharp reversal from a profit of Rs 0.91 crore in the preceding quarter and Rs 8.15 crore in the same period last year. Total income for the quarter came in at Rs 618.46 crore, largely flat sequentially but higher than Rs 569.33 crore reported a year earlier.

The pressure was visible across the cost structure. Total expenses for the quarter rose to Rs 620.64 crore, marginally exceeding income and tipping the company into a loss before tax of Rs 7.87 crore. This compares with a profit before tax of Rs 1.22 crore in the December quarter and Rs 11.32 crore in Q4 FY25.

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For the full year, however, profitability held firm. GTPL reported a net profit of Rs 5.88 crore in FY26, significantly lower than Rs 47.80 crore in FY25, but still in positive territory despite higher finance costs and operating expenses. Operating expenses alone climbed to Rs 1,884.53 crore for the year, up from Rs 1,603.53 crore, reflecting the increasing cost of running and scaling network infrastructure.

Finance costs also rose notably to Rs 33.57 crore in FY26 from Rs 22.19 crore in FY25, while depreciation and amortisation expenses stood at Rs 189.19 crore, underlining continued investments in assets and technology. Employee benefit expenses, however, declined to Rs 63.42 crore from Rs 77.08 crore, offering some relief on the cost front.

An exceptional item of Rs 5.69 crore during the year also weighed on profitability, compared with Rs 3.79 crore in the previous year. Meanwhile, tax adjustments, including deferred tax movements and prior-year adjustments, played a role in shaping the final earnings outcome.

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Despite the quarterly wobble, the broader picture suggests a company still expanding its top line while grappling with margin pressures. With paid-up equity share capital unchanged at Rs 112.46 crore, the focus now shifts to whether GTPL can convert its revenue momentum into more stable, sustainable profitability in the coming quarters.

In short, FY26 may have delivered growth on paper but the closing chapter serves as a reminder that in business, as in broadband, consistency is everything.

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