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MUMBAI: Television continues to reach more people over more platforms, according to media research company Nielsen. The amount of television viewing in the US remains high....
MUMBAI: Even if the global consumer confidence has fallen in September, courtesy fading hopes for a full economic recovery this year in most parts of the...
MUMBAI: US pay TV service provider DirecTV and researcgh firm Nielsen have entered into an agreement to test the development of information. This will enable them...
MUMBAI: At the recently held annual American International Toy Fair, toy makers showed playthings like Power Rangers helmets which store secret missions found online, plenty of...
MUMBAI: US media research firm Nielsen is consolidating its initiatives involving digital television set top box data into a new service offering named Nielsen DigitalPlus. Nielsen...
