MUMBAI: Nielsen, a global provider of insights and analytics into what consumers watch and buy, has acquired NeuroFocus which works in the area of neurological testing...
MUMBAI: For the first time in nearly 20 years, the number of homes in the US with television sets has dropped. US media research company Nielsen...
MUMBAI: Marketers’ strategy to deal with inflation through promos, pack sizes and price discounts has kept the consumer’s spending on fast moving consumer goods stimulated, according...
MUMBAI: Television-and-Internet audience measurer Nielsen Holdings has raised $1.6 billion through an initial public offering (IPO). Nielsen will use the money heaved through the IPO to...
MUMBAI: Television continues to reach more people over more platforms, according to media research company Nielsen. The amount of television viewing in the US remains high....
