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MUMBAI: Nielsen, a global provider of information and analytics around what consumers watch and buy, has acquired Marketing Analytics, Inc, one of the pioneers of marketing...
MUMBAI: The Nielsen Company, well-known for its television ratings services, is launching a new service to help online advertisers achieve better visibility over their Internet-based promotional...
MUMBAI: Nielsen, a global provider of insights and analytics into what consumers watch and buy, has acquired NeuroFocus which works in the area of neurological testing...
MUMBAI: For the first time in nearly 20 years, the number of homes in the US with television sets has dropped. US media research company Nielsen...
MUMBAI: Marketers’ strategy to deal with inflation through promos, pack sizes and price discounts has kept the consumer’s spending on fast moving consumer goods stimulated, according...
