MAM
TV is most popular device in the US: Nielsen
MUMBAI: One in three US TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen.
Across the ever-changing US media landscape, TV maintains its stronghold as the most popular device, with 290 million Americans and 114.7 households owning at least one. In contrast, 211 million Americans are online and 116 million (ages 13+) access the mobile Web.
The average weekly media time for Americans over the age of 2 is 32 hours and 47 minutes (32:47). The lowest figures are with the 12-to-17 set, at 22:24, and the highest is for those age 65-plus, at 46:16.
111 million viewers are watching timeshifted programming, and Netflix has four times the average viewing time per person, per month compared to the television.
