MUMBAI: US TV viewers are taking to Twitter to talk about TV and the digital chatter is building steam. According to SocialGuide, 32 million unique people...
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has launched a solution Nielsen Mobile Brand Effect that measures the...
MUMBAI: The lower court in New York, which was hearing arguments on whether the US or India is the appropriate forum for the case that New...
MUMBAI: Facebook has said that it has acquired media measurement platform Atlas Advertiser Suite from Microsoft which it believes will benefit both marketers and users. Atlas...
MUMBAI: The Cambodian Broadcasting Service has awarded Kantar Media a two-year contract for television audience research. Kantar Media will record the television viewing habits of more...
