The Indian television industry is possibly heading towards a crisis of an audience ratings blackout. TAM Media Research, a joint venture between Nielsen (India) and Kantar...
MUMBAI: Nielsen has released its Global Adview Pulse for the Q3-2014. The report puts out the latest figures on the state of the advertising market across...
MUMBAI: Global advertising expenditures were up 3.2 per cent in the third quarter of 2013 for year-over-year period, driven largely by Asia Pacific’s expanding powerhouse ad...
MUMBAI: According to media reports the social network giant Facebook plans to let marketers insert 15-second video ads directly into people’s news feeds. This step needs...
MUMBAI: Global ad revenues rose just 1.9 per cent to $76.6 billion in the first quarter of 2013 as compared with the year-ago period, according to...
