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MUMBAI: For the advertising industry, 2012 closed on a positive note with ad spends increasing 3.2 per cent globally year-over-year to $557 billion, according to Nielsen’s...
Mumbai: Media insights firm Ormax Media has strengthened its research team with the appointment of Venugopal Bhamidipati as Insights Head – Print, Radio & Branded Entertainment....
MUMBAI: Brand, media and communications research company Millward Brown has appointed Prasun Basu to the post of managing director for the South Asia Region. Basu will...
MUMBAI: US TV viewers are taking to Twitter to talk about TV and the digital chatter is building steam. According to SocialGuide, 32 million unique people...
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has launched a solution Nielsen Mobile Brand Effect that measures the...
