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MUMBAI: In the second week of COVID-19 pandemic period, GECs witnessed 32 per cent growth in non-primetime viewership while it witnessed negative growth in the primetime...
MUMBAI: As India went into a lockdown mode due to COVID-19, people have upped their TV viewing time, as per the latest information from Broadcast Audience...
MUMBAI: There is a temporary shift in TV viewership patterns as Indians are forced to stay inside their homes due to the lock-down courtesy Covid-19, according...
NEW DELHI: The global Covid-19 pandemic has been hitting businesses across the globe hard. It was being estimated that the trickledown effect will eventually find its...
MUMBAI: Streaming video is becoming increasingly crucial for Indian legacy broadcasters, as GenZ continues to spend an increasing amount of time on video apps, watching their...
