Actor fronts new collection spanning barrel fits, bootcuts, denim sets and rugged outerwear
The 6,000 sq ft outlet takes the menswear brand’s India store count to 30
New campaign shifts focus from products to comfort and everyday rituals as brand expands portfolio
Former Myntra and Flipkart executive to lead brand across channels
Bengaluru menswear brand set to dress for success as JM Financial leads investment round
