JACK&JONES ropes in Vedang Raina for Autumn Winter 2026 denim campaign

MUMBAI: Denim gets a fresh dose of star power as European menswear brand JACK&JONES India has unveiled its Autumn Winter 2026 denim campaign featuring actor Vedang Raina.

The campaign brings together the brand’s focus on denim craftsmanship with Raina’s contemporary style and youth appeal, positioning the collection around versatility, personal expression and everyday wear.

For JACK&JONES, denim continues to sit at the heart of its menswear proposition, with the latest collection built around durable construction, modern silhouettes and styles designed to move from everyday plans to social occasions.

The Autumn Winter 2026 range spans directional barrel fits, bootcuts, denim sets and rugged outerwear. The collection is structured around two themes, Party and Travel, with pieces designed to work across nights out, road trips and casual occasions with friends.

Alongside its denim offering, the wider JACK&JONES wardrobe includes casual T-shirts, jackets, Premium Denim and the brand’s Sheridan shirts.

BESTSELLER India CEO and country director Sumit Dhingra said the brand’s approach is centred on combining craft and quality with fashion and everyday durability.

He added that Raina brings an energy and attitude that reflects the brand’s current positioning around confidence, individuality and togetherness.

Raina said denim has long been a key part of his wardrobe, adding that the collaboration felt natural because of JACK&JONES’ focus on fit and washes.

The Autumn Winter 2026 collection is available across JACK&JONES stores in India, its website and the JACK&JONES India app.