Brands
Aditya Birla appoints Jaskaran Bir Singh as business head of Simon Carter
Former Myntra and Flipkart executive to lead brand across channels
BENGALURU: Aditya Birla Lifestyle Brands Limited has appointed Jaskaran Bir Singh as business head of Simon Carter, entrusting him with the task of scaling the menswear brand’s presence in India.
In his new role, Bir Singh will oversee the brand’s operations across all sales channels, spanning strategy, design, product development, buying and merchandising, retail operations and marketing, as Simon Carter accelerates its expansion in the country.
He joins from Myntra, where he spent nearly five years in senior roles, most recently as associate director and chief of staff. During his tenure, he also led brand management and licensing for international labels including French Connection and Kenneth Cole within the Flipkart Group ecosystem.
Bir Singh has previously held leadership roles at Flipkart and earlier worked with Aditya Birla Fashion and Retail Limited, where he managed key portfolios such as Van Heusen. His career has centred on brand building, licensing, profit-and-loss ownership and omni-channel retail growth.
The appointment reflects Aditya Birla Lifestyle Brands’ intent to bring tighter operational control and sharper brand focus as Simon Carter seeks a larger share of India’s premium menswear market.
