The Bear House opens fifth Hyderabad store in Himayatnagar

HYDERABAD: The Bear House is adding another layer to its Hyderabad growth story, with the contemporary premium menswear brand opening its fifth store in the city at Himayatnagar.

Spread across 6,000 sq ft and three floors, the new outlet takes the brand’s retail footprint to 30 stores across India. The expansion is part of its broader strategy to strengthen its offline presence while continuing to build an omnichannel business across key markets.

Hyderabad has emerged as an important market for the brand, with demand from its online business and performance of its existing stores encouraging further investment in the city.

The brand said Hyderabad’s young and fashion-conscious consumer base closely matches its target audience, strengthening its confidence in the city’s long-term potential.

The Himayatnagar store brings together The Bear House’s apparel, accessories and lifestyle offerings under one roof. The three-floor format is designed around the brand’s clean, contemporary retail identity and aims to offer customers a more immersive experience of its products.

The store also gives shoppers an opportunity to experience the brand’s fabrics, fits and designs in person, complementing its online shopping experience.

The Bear House co-founder Harsh Somaiya said Hyderabad’s importance to the brand has grown as it has expanded its presence in the city.

“Hyderabad has been an important market for The Bear House, and opening our fifth store in the city is a reflection of the confidence we have in its customers and its potential,” Somaiya said.

He added that the new store would allow the brand to offer a larger retail experience while bringing it closer to customers.

The company sees physical retail as an important part of its growth strategy, with stores functioning as an extension of its digital presence rather than as separate channels.

The approach allows customers to interact directly with products while maintaining a consistent brand proposition across online and offline platforms.

The expansion also reflects The Bear House’s ambition to become a leading premium menswear brand in India by making contemporary, well-designed clothing more accessible to younger consumers.

As it expands beyond metropolitan markets, the brand is focusing on building stronger local connections while using its online platform to extend its reach.

With five stores now operating in Hyderabad and 30 across India, The Bear House is betting that a bigger physical footprint can help turn digital familiarity into deeper, more tangible customer relationships.