Study of 250 campaigns finds culture-led creativity drives stronger impact.
Former Gameskraft marketer joins fintech platform to lead its next growth chapter
As IMD slashes its rainfall forecast, brands are splitting budgets between a thirsty rural market and a convenience-hungry urban one
Kantar study finds rising financial caution, but travel and experiences stay strong
Former Dainik Bhaskar marketing chief brings media and growth expertise to Kantar
