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MUMBAI: Rural India, it seems, is having a bit of a digital dance while keeping a tight grip on its wallet. GroupM and Kantar’s Rural Barometer...
MUMBAI: In the pre-dawn chill of New Delhi, as most of the city slept, Kavita Chand crossed the finish line of the New Delhi Marathon on...
MUMBAI: Kantar’s inaugural India in Search report has revealed a comprehensive transformation in Indian consumer behaviour, painting a portrait of a nation rapidly evolving in its...
Mumbai: Post-pandemic, Gen Alpha’s engagement with digital media has surged, significantly influencing family choices in food, entertainment, IT products, durable goods, and FMCG. To explore this...
Mumbai: WPP’s media investment group, GroupM, and Kantar, a global marketing data and analytics company, have released the fifth edition of the Rural Barometer report. This...
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