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MUMBAI – Kantar released its ‘Health and Wellness in India’ report today, revealing significant shifts in consumer behaviour and preferences. Based on Kantar’s ‘India in Search’...
MUMBAI: The age-old Marlboro Man is losing relevance and Kantar has the receipts to prove it. In its latest study, The Indian Masculinity Maze, launched in...
MUMBAI: Samsung Ads, in partnership with Kantar, has unveiled a revealing new white paper titled ‘Beyond Awareness’, which lays bare the rising clout of Connected TV...
MUMBAI: India’s media landscape is turning the page, and the headline is clear: Connected TV (CTV) is booming, and one in four Indians is now digital-only....
MUMBAI: In a world where content is king and attention spans are currency, India’s media playbook is in desperate need of an update and Kantar just...
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